A finely milled roasted green tea powder, similar to matcha yet naturally lower in caffeine—smokier, fuller-bodied, and layered with notes of milk chocolate, roasted cashew, and earthy umami.
Hojicha is a roasted green tea crafted from the Yabukita cultivar, a variety prized for its balance and depth. The roasting process transforms the leaves, drawing out warm, nutty, chocolate-forward notes while naturally reducing caffeine. Stone-milled into a fine powder, this format is ideal for traditional matcha-style preparation, lattes, or baked goods.
🌎Origin: Uji, Kyoto, Japan
🍵 Variety: Hojicha
Customer Reviews (4.5 / 5 · 22 reviews)
Evelyn★★★★★
Brewed a cup this morning and the roasted cashew aroma hit my nose immediately. The finely milled powder dissolved smoothly, and the smoky, chocolaty taste is perfect for a cozy afternoon.
Emma B.★★★★★
The powder dissolves so smoothly in hot water, and that deep, smoky roasted flavor with a hint of milk chocolate is exactly what I wanted for a cozy afternoon cup. I've even tried it iced, and it's just as satisfying without the caffeine jitters.
Stella★★★★★
I was a little skeptical about a roasted matcha alternative, but the milk chocolate and roasted cashew notes really come through in the finish. It’s smooth enough to whisk into a latte without any bitterness, and I love how much less caffeine it has for an evening cup.
Stella★★★★★
Finally, a roasted green tea powder that actually delivers that deep, toasty flavor I’ve been hunting for—the milk chocolate notes come through beautifully in my morning lattes. I love that it’s lower in caffeine, so I can enjoy a second cup without the jitters. The powder dissolves smoothly, too, no clumps.
Elizabeth★★★★★
I’ve been making it as a creamy latte every afternoon—the roasted nut and milk chocolate notes come through beautifully. The lower caffeine is perfect for an evening treat without keeping me up.
Eva★★★★★
The fine powder dissolves instantly in hot water, giving a rich, smoky flavor that's much smoother than standard matcha. I've been drinking it in the afternoon without any jitters, which is a nice bonus. The milk chocolate notes really come through when I whisk it with oat milk.
Andrew★★★★★
I was surprised how the roasted cashew and milk chocolate notes come through even when I drink it plain with hot water—much richer than standard matcha. Helps me wind down in the evening without keeping me awake, which is exactly what I needed.
Charlotte★★★★★
I’ve been adding a teaspoon to my morning latte and the smoky, almost cocoa-like depth is a total game-changer—way better than standard green tea powder. The lower caffeine lets me sip it even in the evening without feeling wired. Definitely my new go-to warm drink.
Chloe★★★★★
I'm not a huge matcha fan usually, but the roasted, nutty depth of this powder is a game-changer for my morning latte—it mixes smooth with just a bamboo whisk. Has that distinct smoky richness that lingers nicely without any bitterness.
Mia★★★★★
The toasty, almost caramel-like aroma hit me the moment I opened the bag, and it dissolves into warm milk with zero clumps. Perfect for a cozy afternoon when I want a savory, comforting cup without the jitters.