Fellow Products

Hojicha

Hojicha - Main image
$14 $28 In stock

Category: Tea & Matcha

A finely milled roasted green tea powder, similar to matcha yet naturally lower in caffeine—smokier, fuller-bodied, and layered with notes of milk chocolate, roasted cashew, and earthy umami.

Hojicha is a roasted green tea crafted from the Yabukita cultivar, a variety prized for its balance and depth. The roasting process transforms the leaves, drawing out warm, nutty, chocolate-forward notes while naturally reducing caffeine. Stone-milled into a fine powder, this format is ideal for traditional matcha-style preparation, lattes, or baked goods.

🌎Origin: Uji, Kyoto, Japan

🍵 Variety: Hojicha

Customer Reviews (4.5 / 5 · 27 reviews)

Owen ★★★★★

I was skeptical of a lower-caffeine matcha alternative, but the finely milled powder dissolves beautifully and the roasted, nutty flavor makes a perfect afternoon latte without the jitters.

Nicholas ★★★★★

The milk chocolate and roasted cashew notes are exactly as described — this hojicha has a rich, smoky depth that I've never found in any other green tea powder. Perfect for a late afternoon latte when I want something cozy but not too caffeinated.

John R. ★★★★★

I was surprised how smooth it is—no bitter edge at all, just that deep roasted nuttiness. It wakes me up gently without the jitters, perfect for afternoon sipping. The umami finish lingers just enough to make the next sip feel new.