Fellow Products

Hojicha

Hojicha - Main image
$14.00 $28.00 In stock

Category: Tea & Matcha

A finely milled roasted green tea powder, similar to matcha yet naturally lower in caffeine—smokier, fuller-bodied, and layered with notes of milk chocolate, roasted cashew, and earthy umami.

Hojicha is a roasted green tea crafted from the Yabukita cultivar, a variety prized for its balance and depth. The roasting process transforms the leaves, drawing out warm, nutty, chocolate-forward notes while naturally reducing caffeine. Stone-milled into a fine powder, this format is ideal for traditional matcha-style preparation, lattes, or baked goods.

🌎Origin: Uji, Kyoto, Japan

🍵 Variety: Hojicha

Customer Reviews (4.5 / 5 · 6 reviews)

Mia ★★★★★

The toasty, almost caramel-like aroma hit me the moment I opened the bag, and it dissolves into warm milk with zero clumps. Perfect for a cozy afternoon when I want a savory, comforting cup without the jitters.

Grace G. ★★★★★

The fine powder dissolves instantly in hot water, with no clumps, and the smoky-sweet aroma fills my kitchen. I've been making a morning latte with oat milk—it’s creamy, less jittery than coffee, and that roasted cashew note really comes through.

Julian T. ★★★★★

I was surprised by how the roasted flavor comes through even in a cold brew—it’s like a cozy nutty iced tea. The lower caffeine is a bonus for my evening wind-down.

Jason ★★★★★

I was surprised by how rich and toasty this hojicha tastes—the roasted cashew and milk chocolate notes come through clearly without any bitterness. It froths up beautifully with just a whisk, and I love that I can enjoy a matcha-like experience without the caffeine jitters.

Owen ★★★★☆

I was honestly surprised by how well the roasted flavor works with oat milk, giving it a cozy, almost dessert-like feel without any sugar. The caffeine is low enough that I can sip it in the evening without trouble, which solves a problem I always had with matcha. Only wish the bag had a resealable zipper—it’s a minor thing but keeps it fresher longer.

Thomas ★★★☆☆

The powder is super fine and dissolves okay in hot water, but the flavor is more bitter and smoky than I expected from the description. It's drinkable, just not as smooth or sweet as the milk chocolate notes made it sound.