Fellow Products

Hojicha

Hojicha - Main image
$14.00 $28.00 In stock

Category: Tea & Matcha

A finely milled roasted green tea powder, similar to matcha yet naturally lower in caffeine—smokier, fuller-bodied, and layered with notes of milk chocolate, roasted cashew, and earthy umami.

Hojicha is a roasted green tea crafted from the Yabukita cultivar, a variety prized for its balance and depth. The roasting process transforms the leaves, drawing out warm, nutty, chocolate-forward notes while naturally reducing caffeine. Stone-milled into a fine powder, this format is ideal for traditional matcha-style preparation, lattes, or baked goods.

🌎Origin: Uji, Kyoto, Japan

🍵 Variety: Hojicha

Customer Reviews (4.5 / 5 · 10 reviews)

Charlotte ★★★★★

I’ve been adding a teaspoon to my morning latte and the smoky, almost cocoa-like depth is a total game-changer—way better than standard green tea powder. The lower caffeine lets me sip it even in the evening without feeling wired. Definitely my new go-to warm drink.

Chloe ★★★★★

I'm not a huge matcha fan usually, but the roasted, nutty depth of this powder is a game-changer for my morning latte—it mixes smooth with just a bamboo whisk. Has that distinct smoky richness that lingers nicely without any bitterness.

Mia ★★★★★

The toasty, almost caramel-like aroma hit me the moment I opened the bag, and it dissolves into warm milk with zero clumps. Perfect for a cozy afternoon when I want a savory, comforting cup without the jitters.

Grace G. ★★★★★

The fine powder dissolves instantly in hot water, with no clumps, and the smoky-sweet aroma fills my kitchen. I've been making a morning latte with oat milk—it’s creamy, less jittery than coffee, and that roasted cashew note really comes through.

Julian T. ★★★★★

I was surprised by how the roasted flavor comes through even in a cold brew—it’s like a cozy nutty iced tea. The lower caffeine is a bonus for my evening wind-down.

Jason ★★★★★

I was surprised by how rich and toasty this hojicha tastes—the roasted cashew and milk chocolate notes come through clearly without any bitterness. It froths up beautifully with just a whisk, and I love that I can enjoy a matcha-like experience without the caffeine jitters.

Owen ★★★★☆

The smoky, roasted flavor is really unique—I can taste the milk chocolate notes they mention. It dissolves easily in hot water, though I wish it came with a small whisk.

Christopher ★★★★☆

The roasted cashew and milk chocolate notes really come through when you whisk it—way more complex than plain matcha. I've been using it for afternoon lattes and love the lower caffeine kick, though the powder clumps a bit if you're not careful with the sifting.

Owen ★★★★☆

I was honestly surprised by how well the roasted flavor works with oat milk, giving it a cozy, almost dessert-like feel without any sugar. The caffeine is low enough that I can sip it in the evening without trouble, which solves a problem I always had with matcha. Only wish the bag had a resealable zipper—it’s a minor thing but keeps it fresher longer.

Thomas ★★★☆☆

The powder is super fine and dissolves okay in hot water, but the flavor is more bitter and smoky than I expected from the description. It's drinkable, just not as smooth or sweet as the milk chocolate notes made it sound.